To step into Disneyland is to step into a fantastical facade of escapism and profit, of magic and whimsy. These postcards offer a sickly sweet satire; an awkward tension void of tourists, with time to scrutinise and ponder this architectural design of happiness. These are postcards that are easily sent and even better received, from a place that doesn’t exist except in the minds of its makers.
The work consists of photographic prints, postcards, maps, and disc viewers. The imagery is both original—shot by Dale on a number of visits—and appropriated from past TV adverts for Disneyland Paris. As with most of Dale’s work, it is wry and satirical; a view of an institution that has created its own hyperreality. The images are straight and uncompromising, often avoiding tourists and concentrating on the manufactured, sickly sweet, environment.
Daniel Dale has been a photographer for a finite amount of time and within that time has graduated respectively in 2013 and in 2020. Along the way his work has branched, looped, split, been reviewed, metaphysically disagreed with, and made into books; but it often returns to a sense of dry humour, satire, and nonsense. In the end, his mam still doesn’t quite understand what he does, but appreciates his trying.
MA Photography from University of the West of England—2020 BA Photography from Cleveland College of Art & Design (now Northern School of Art)—2013
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